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Build Quizzes That Generate Leads and Engage Your Audience

Create interactive quizzes with CraftForm. Score-based results, conditional outcomes, and lead capture built in — free forever.

Quizzes are the highest-converting lead generation format in content marketing — 40-50% email capture rates vs. 2-5% for static content. CraftForm lets you build scored quizzes, personality quizzes, and knowledge checks with custom results pages based on answers.

Everything included — free

Score-based quiz with custom results per score range
Personality quiz with conditional outcome paths
Lead capture before or after showing results
Custom result pages with CTA
Embed anywhere or share as a link
Analytics per question and per outcome

Who uses this form type

Lead generation for agencies and consultants
Content marketing quizzes for audience engagement
Product recommendation quizzes for e-commerce
HR skill assessments and knowledge checks

Build yours in 5 minutes

01

Create free account

No credit card. Active in seconds.

02

Pick a template

Choose a template or start from scratch.

03

Publish and share

Get a link. Embed anywhere. Done.

Frequently asked questions

Can I show different results based on answers?

Yes. Set up conditional logic to route respondents to different outcome pages based on their score or specific answers.

Can I capture emails before showing results?

Yes. Add an email field before the results page — a proven lead generation technique with 40%+ opt-in rates.

Can I score quiz responses?

Yes. Assign point values to multiple choice answers and show different results pages based on total score.

How do I share a quiz?

Copy the quiz link or embed it on your website with one line of code.

Ready to build yours?

Free forever. Unlimited responses. No credit card.

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