Outcome Quiz

Build quizzes that show personalised results based on answers and scores.

What is an Outcome Quiz?

An Outcome Quiz routes each respondent to a different result page based on their answers. Unlike a scored test with a single right answer, outcome quizzes are about matching — matching a respondent to a product, personality type, recommendation, or category.

Examples: "Which plan is right for you?", "What's your marketing style?", "Find your ideal skincare routine"

How to Build One

1
Create your outcomes
In the builder, go to Outcomes tab. Add one outcome per result (e.g. Starter, Pro, Enterprise). Each outcome gets its own title, description, image, and CTA button.
2
Add weighted answers
For each Multiple Choice block, assign outcome points per option. Example: choosing 'Large team' gives 2 points to Enterprise and 0 to Starter.
3
Set scoring rules
The outcome with the highest total score at the end wins. Ties are broken by the first outcome with the highest score.
4
Customise result pages
Each outcome page supports a headline, body text, image, and a CTA button. Link to a pricing page, booking form, or product page.
5
Preview all paths
Use Preview mode → select an outcome to simulate that result path before publishing.

Scoring Methods

Points

Each answer adds points to one or more outcomes. Highest total wins. Best for multi-question quizzes.

Logic jump

Use conditional logic to jump directly to a specific outcome. Best for short quizzes with clear decision trees.

Hybrid

Use logic for mandatory disqualifiers, then points for nuanced scoring. Most flexible.

Outcome Data in Responses

Each response includes the outcome assigned to that respondent. You can:

Filter your response dashboard by outcome
Export responses as CSV with an outcome column
Send the outcome via webhook to your CRM or email tool
Trigger different email sequences per outcome using Zapier

Use Case Examples

Product recommender

Ask about team size, budget, and needs. Route to the matching pricing plan with a direct CTA to sign up.

Lead qualifier

Ask 3 qualification questions. High-fit leads see a 'Book a call' outcome. Low-fit leads see a self-serve outcome.

Personality quiz

Assign personality traits per answer. Show a custom result page per type with a shareable title.

Knowledge test

Assign 1 point to correct answers, 0 to wrong. Show different outcome pages for score ranges (0–3, 4–7, 8–10).

Ready to build your first quiz?

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