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Build NPS Surveys That Reveal What Customers Really Think

Create NPS surveys with follow-up questions using CraftForm. Track your Net Promoter Score over time — free forever, unlimited responses.

Net Promoter Score is the single most predictive metric of customer loyalty and business growth. CraftForm gives you a dedicated NPS survey builder with a 0-10 scale, automatic promoter/passive/detractor segmentation, and conditional follow-up questions that dig into the 'why' behind every score.

Everything included — free

Native NPS block type (0-10 scale)
Automatic Promoter/Passive/Detractor segmentation
Conditional follow-up questions per segment
NPS score trend tracking over time
Anonymous response option
Integration with Intercom, Segment, and more via Zapier

Who uses this form type

SaaS companies measuring product satisfaction
E-commerce brands tracking post-purchase loyalty
Service businesses measuring client NPS
Consumer apps tracking user sentiment

Build yours in 5 minutes

01

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02

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03

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Frequently asked questions

What is a good NPS score?

Any score above 0 is positive. Scores of 50+ are excellent. World-class companies like Apple score 70+.

How often should I run an NPS survey?

Most companies send NPS surveys quarterly or triggered by specific events (after a purchase, after 30 days of usage).

Can I ask follow-up questions based on the NPS score?

Yes. Set up conditional logic to ask different follow-up questions to Promoters (9-10), Passives (7-8), and Detractors (0-6).

Can I track NPS over time?

Yes. CraftForm's analytics dashboard shows NPS trends over any time period.

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