CraftFormLead Generation Forms That Convert Visitors into Customers
Build high-converting lead gen forms with CraftForm. Conversational UI, conditional qualification, and integrations with your CRM — free.
Most lead generation forms collect an email and stop there. CraftForm lets you build multi-step lead gen forms that qualify prospects, capture intent data, and route hot leads to your sales team — while cold leads get added to your email nurture sequence automatically.
Everything included — free
Who uses this form type
Build yours in 5 minutes
01
Create free account
No credit card. Active in seconds.
02
Pick a template
Choose a template or start from scratch.
03
Publish and share
Get a link. Embed anywhere. Done.
Frequently asked questions
How do I qualify leads in my form?
Add questions about company size, budget, timeline, or specific requirements. Use conditional logic to route qualified leads to a calendar booking.
Can I integrate CraftForm with my CRM?
Yes. Connect to HubSpot, Salesforce, Pipedrive, or any CRM via Zapier or native webhook.
What's a good number of fields for a lead gen form?
Research shows 3-5 fields maximize conversions. Ask only what you need to qualify the lead.
Can I A/B test my form?
Form A/B testing is on the CraftForm PRO roadmap. Currently, you can create two versions and compare analytics manually.
More form types