Create a Survey Form Online

Paper surveys are still used in some contexts, but an online survey has three compounding advantages: instant distribution, automatic analysis, and near-zero cost per response. A typical online survey reaches 5× more respondents than a paper survey in the same time window, and the data arrives already cleaned and ready for pivot tables.

CraftForm takes it further. Every response is structured, timestamped, and searchable. You can filter, segment, and export without touching a spreadsheet — and the built-in analytics surface insights automatically.

1. Pick a goal. What decision will this survey inform? Keep it single-purpose. Surveys that try to do too much get abandoned.
2. Choose a template or start blank. CraftForm has NPS, CSAT, employee engagement, product feedback, and event feedback templates.
3. Add your questions. Rule of thumb: under 7 questions for a pulse, under 15 for a research survey.
4. Use the right field types. NPS for loyalty, Likert for agreement, open text for qualitative, rating for satisfaction.
5. Add branching logic. Skip questions that aren't relevant based on earlier answers — it cuts completion time in half.
6. Preview on mobile. 70%+ of survey respondents are on mobile. Always test.
7. Publish and share. Grab the share link, paste into email, social, or embed on your website.
8. Monitor responses. CraftForm surfaces drop-off points live, so you can spot bad questions and fix them before the survey closes.

• NPS (0–10 scale) — the single best question for loyalty and word-of-mouth intent.
• CSAT (1–5 scale) — for post-interaction satisfaction. Fast, specific, easy to baseline.
• Likert (Strongly Disagree → Strongly Agree) — for attitudinal research when you need more nuance than yes/no.
• Matrix — when you want to ask the same Likert question about multiple items.
• Ranking — for priorities and feature requests. Much better than multi-select.
• Open text — for qualitative colour. Use sparingly — long-form answers kill completion rate.
• Multiple choice — the workhorse. Always include an "Other" option.

Average completion rate on online surveys is 30–40%. Tools and techniques that reliably push it higher:

• Keep the survey under 2 minutes.
• Use a conversational layout — CraftForm's one-question-at-a-time mode boosts completion by up to 35%.
• Show a progress bar so people know how far they are.
• Use conditional logic to hide irrelevant questions.
• Offer a small incentive — discount, entry into a raffle, donation.
• Personalise the first question using hidden fields (name, company).
• Send at the right time — Tuesday–Thursday, 10am–2pm in the respondent's timezone.

Read our deeper guide on how to increase form completion rate for benchmark data and proven tactics.

CraftForm supports anonymous surveys out of the box. No IP addresses, no cookies, no identifying metadata — just structured answers. Perfect for employee engagement, sensitive customer research, or anything that requires psychological safety.

For GDPR compliance, we store responses in the EU, provide a Data Processing Agreement on request, and make data deletion instant. Every form can display a GDPR consent checkbox, and every response is traceable to a lawful basis.

CraftForm's built-in analytics show you every response in real time. You can filter, segment, and group by any field. Export to CSV, JSON, or push directly to Google Sheets for pivot-table analysis.

For NPS and CSAT, CraftForm calculates scores automatically. For qualitative answers, our AI summariser clusters similar responses into themes so you do not have to read 1,000 open-text answers by hand.