Typeform Raised Prices by 3x — Here's What to Use Instead

In September 2024, Typeform quietly rolled out sweeping pricing changes that shocked their user base. The free plan went from 100 responses per month to just 10. The Basic plan jumped from $29 to $39/mo — and now only includes 100 responses. Here's the full picture and what to do about it.

What Actually Changed in September 2024

Typeform made several simultaneous changes that compounded the impact:

• Free plan: 100 → 10 responses/month

  This effectively killed the free plan for anyone doing real work. 10 responses is barely enough to test your own form, let alone collect meaningful data.

• Basic plan: $29/mo → $39/mo, 100 responses/month

  Previously $29/mo gave you 100 responses. Now you pay $39/mo for the same 100 responses. That's $0.39 per response — more than many survey platforms charge for enterprise plans.

• Basic+ plan: $59/mo → $79/mo, 1,000 responses/month

  For 1,000 responses per month you're now paying $948/year. This is the tier most active businesses need, and the price increase hit them hardest.

• Business plan: $99/mo → $199/mo

  The Business plan more than doubled in price — from $99 to $199/mo. Typeform's justification was enhanced features and higher response limits, but for many users the jump was unjustifiable.

How Users Reacted

The backlash was immediate and loud. Reddit's r/SaaS thread on the change reached 400+ upvotes within 24 hours, with the top comment reading: "Typeform has been slowly enshittifying since their 2021 funding round. This is the last straw."

On G2, Typeform's rating dropped from 4.5 to 4.1 stars in Q4 2024, with dozens of new reviews specifically mentioning the pricing changes. The most common complaints: the free plan is now "useless for testing," the response limits are "absurdly low for the price," and the changes were rolled out "without adequate notice."

Several marketing agencies and SaaS companies publicly announced they were migrating their entire form infrastructure away from Typeform. Search volume for "typeform alternative" increased by over 300% in the months following the announcement, according to Google Trends data.

Typeform vs. CraftForm: $39/mo vs. Free

Here's what you get for $39/mo on Typeform Basic vs. the CraftForm free plan:

The Annual Cost of Staying on Typeform

Let's do the math. If you're on Typeform Basic at $39/mo, that's $468/year for 100 responses/month. If you're on Typeform Basic+ at $79/mo, that's $948/year for 1,000 responses/month.

CraftForm gives you unlimited responses for free. The PRO plan, which adds custom domains, white-label branding, and priority support, costs a fraction of Typeform Basic. For most businesses making the switch, the annual savings comfortably pay for several months of other SaaS tools.

Why Is Typeform Doing This?

Typeform has raised over $135M in venture funding. Investors expect growth, and the easiest lever to pull when growth slows is pricing. This is a familiar playbook in SaaS: grow fast with generous free tiers, then gradually compress them to push users up the pricing ladder.

The problem is that Typeform's core product — a beautiful conversational form builder — is no longer defensible at $39–$199/mo when free alternatives offer equivalent functionality. The form builder space has commoditized significantly since Typeform's heyday in 2016–2020.

What to Do Right Now

1. 1.Export your Typeform data before your billing cycle ends (Settings → Results → Export)
2. 2.Create a free CraftForm account at craftform.co
3. 3.Rebuild your key forms using CraftForm's drag-and-drop builder (most users complete this in under an hour)
4. 4.Set up your integrations (Zapier, Webhooks) to match your existing workflows
5. 5.Update any embedded forms or links in your campaigns
6. 6.Cancel Typeform before your next billing date