Why this comparison exists

We get asked "is CraftForm just a Typeform clone?" about twice a week. The short answer is no — but the longer answer is interesting, because the two products share a similar aesthetic but diverge sharply on pricing and philosophy. This post is an honest head-to-head from the team who built CraftForm. We'll tell you where Typeform is genuinely better — and where we are.

Pricing: the elephant in the room

Typeform's free plan: 3 forms, 10 responses per month, 10 questions per form. Basic is $39/month. Plus is $79/month. Business is $99/month. All per month, billed monthly — annual saves ~15%.

CraftForm's free plan: unlimited forms, unlimited responses, unlimited questions. Pro is $9/month for team features, audit logs, scheduled exports. Business is $49/month for SSO and white-label.

The gap is not small. For a solo creator collecting 500 responses a month, Typeform costs $39/month. CraftForm costs $0. Over a year, that is $468.

Feature availability by plan

Beyond price, the bigger issue is feature gating. Typeform paywalls features that should be table stakes:

Conditional logic: Typeform = Plus plan ($79). CraftForm = free.
Remove branding: Typeform = Business ($99). CraftForm = free.
Calculated fields: Typeform = Plus. CraftForm = free.
Custom thank-you pages: Typeform = Plus. CraftForm = free.
Hidden fields: Typeform = Plus. CraftForm = free.
File uploads: Typeform = Basic. CraftForm = free.

UX and polish

Typeform is polished. It is polished in a way that only years of focused iteration can produce. Micro-interactions, timing curves, keyboard behaviour — all tuned by a dedicated design team. If you show a Typeform to a non-technical stakeholder, they will say "wow, that looks expensive."

CraftForm is also polished — we spent a long time matching Typeform's animation quality — but Typeform still has a slight edge on the smallest details. If brand prestige is your primary concern, Typeform is the safer choice.

Templates

Typeform has 800+ templates. CraftForm has 200+. That said, most templates in any form builder are slight variations of the same six or seven patterns. The gap in usable templates is much smaller than the raw number suggests.

Integrations

Typeform integrates with 140+ tools. CraftForm integrates with 50+ natively, plus anything you can reach via Zapier, Make, n8n, or a webhook (which is effectively everything). For the 95% of workflows that matter, the practical integration gap is minimal.

For anything enterprise (Salesforce, HubSpot, Marketo, Mailchimp), both tools work equally well.

Analytics and insights

Typeform's analytics are solid: response trends, completion rate, average time to complete. CraftForm ships drop-off analytics by default — you can see exactly which question users abandon on. That alone has been worth the switch for a lot of our customers.

Typeform has drop-off analytics too, but only on the Plus plan.

Embed quality

Both tools embed well on every major host. Typeform's embed script is slightly larger (12kb gzipped vs 8kb for CraftForm). On mobile, both are smooth. CraftForm's vanilla embed works with zero JavaScript on the host page, which Typeform's does not.

For embedding details, see our guide to embedding forms on a website.

Where Typeform is genuinely better

We're not going to pretend there aren't places where Typeform still leads:

Template library depth.
Brand recognition and prestige.
Micro-interaction polish at the pixel level.
Stripe integration maturity (though CraftForm is catching up fast).
Mature enterprise sales motion and SOC 2 Type II documentation.

Where CraftForm is genuinely better

Free plan is actually usable (unlimited responses).
All core features available on the free plan — no gating.
Drop-off analytics by default.
Lighter embed footprint (8kb vs 12kb).
Anonymous form building — no signup required to start.
Lower price for the paid tiers ($9 vs $39 entry).
Importer that reads Typeform JSON and rebuilds your forms automatically.

Who should pick which

Pick Typeform if: you work at a well-funded marketing team, you need enterprise brand prestige, you have a $500/month budget, or you value the exact polish Typeform has spent a decade perfecting.

Pick CraftForm if: you are a creator, indie hacker, freelancer, agency, startup founder, or anyone who thinks $39/month for a form builder is absurd. You get 90% of Typeform's polish at 0% of the cost.

How to switch

CraftForm has a Typeform importer. Export your Typeform JSON, upload to CraftForm, and we rebuild 95% of your form automatically — fields, logic, design. Most migrations finish in 10–15 minutes. See our free Typeform alternative guide for the step-by-step.

Final verdict

Typeform is the Mercedes of form builders. CraftForm is the Tesla — newer, more generous on features, and cheaper to operate. For 95% of use cases, CraftForm is the right call. For the other 5% (brand prestige, enterprise compliance, specific integrations), Typeform still wins — and we'll be the first to tell you that.

Try CraftForm free at craftform.co. No credit card, no trial — just the product.

CraftForm vs Typeform — The Honest 2026 Comparison